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How Zillow CEO Spencer Roscoff Turned A Real Estate Site Into One Of The World’s Hottest Mobile Apps

When Spencer Roscoff, the CEO of Zillow Group, watched Steve Jobs reveal that Apple would allow outside apps on the iPhone, he rushed out of his office telling his team they needed to shift their entire strategy to mobile. A few years later, Jobs would show off the Zillow App onstage at the Worldwide Developer Conference. Hear Roscoff’s strategy for turning Zillow into one of the most popular apps around, and learn about the latest trends in the trillion-dollar real estate biz.
Source: Forbes

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