Rent The Runway’s Jennifer Hyman Keeps Shaking Up How Women Shop
When Jennifer Hyman, cofounder and CEO of Rent The Runway (RTR) set out to figure out how to rent “occasion” outfits and dresses to women, she knew she had a great idea. Next question, how to execute? Hyman quickly determined she had a logistics and tech company on her hands. On this episode of “The Forbes Interview” hear how RTR made the choice to expand into Unlimited, a platform that rents everyday clothes and items, her take on deep investor bias and the piece of data that RTR relies on that no one else in the retail industry receives.