Panera Bread Founder, Ron Shaich, On Making Serious Dough
As he tells it, Ron Shaich has overseen six iterations of Panera Bread over the last 36 years he’s been running the company. It started out as a cookie store in downtown Boston. Now, Panera franchises cover the U.S. serving fresh bread, soups, salads, sandwiches and sweets. Hear Shaich talk about his pioneering days of fast-casual food, how he made smart, painful decisions to grow the company and why, when the company was public, he never focused on the stock price.