Ben Lerer’s Group Nine Media Is A Millennial Magnet
Ben Lerer’s Group Nine Media consists of Thrillist (which he founded), NowThis, The Dodo and Seeker. The content is largely video and it’s sticky. Lerer says Group Nine is the #1 publisher on Facebook Watch with over 5 billion monthly video views. According to Nielson, its audience is overwhelmingly in its 20s, a coveted demographic. Hear Lerer talk about the future of media, developing business models for online media sites and his positive take on the changes FB is promising to make.